The situation
The client ran a clothing brand on Amazon that had been growing slowly for years — but over recent months, competitors were eating into their market share. Sales were plateauing despite continued ad spend. The brand was spending money on PPC but not seeing the returns, and couldn't understand why.
When they came to me, their monthly revenue was around $70,000. They had campaigns running, but without structure, clear targeting, or any connection to what was actually converting.
The diagnosis
Before touching a single bid, I went deep on the account. I analysed the niche, the competitor landscape, the product catalogue, and every active campaign. What I found was a clear picture: the brand didn't have a positioning problem — it had an execution problem.
Keywords that drove their best sales were either missing entirely or buried in broad-match campaigns bleeding budget. High-ACoS keywords with no conversion history were consuming spend month after month. And the listings themselves weren't doing the job of converting the traffic that did arrive.
What I did
Improved listings
Rewrote titles, bullets, and backend search terms to align with actual customer search behaviour and match the brand's strongest product attributes. Better conversion means every ad dollar works harder.
Cut high-ACoS ads with no return
Audited every campaign and paused or negated keywords and targets that had spent consistently with no orders. This freed up budget to go where it actually worked.
Created campaigns for missing keywords
Built new Sponsored Product and Sponsored Brand campaigns targeting high-intent keywords the account had never captured. These were the terms customers were using to find exactly what this brand sold.
Day-by-day optimisation
Monitored search term reports, bid adjustments, placement modifiers, and dayparting daily in the early weeks. Amazon PPC rewards active management — especially right after structural changes.
The results
The impact was immediate. In the first month of working together, revenue climbed from $70,000 to $86,000 — a 47% jump from the prior month alone. By month two, we hit $124,000, representing an 85.5% increase year-over-year and 125% more units ordered than the same month the previous year.
Seller Central sales comparison showing +118% order items and +85.52% ordered product sales vs same month last year.
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