From launch to scale — I run PPC strategy, campaign structure, and TACoS management for brands that care about real margins, not just revenue.
Not an agency. Not a tool. A strategist who owns the result from day one and knows Amazon from the inside — as both operator and advertiser.
Full campaign architecture, bid management, and keyword strategy — built to hit your TACoS target, not just spend budget.
Keyword research, launch playbooks, review strategy, and the ad sequencing needed to rank and stay ranked.
Custom Sellerboard setups, ACoS/TACoS dashboards, and weekly reporting that actually shows what's happening to your margins.
Titles, bullets, A+ content, and main image strategy — because better conversion means every ad dollar works harder.
US, UK, EU, Canada, Australia — I've launched and managed accounts in all five. I know the quirks of each.
Built internal SOPs for agencies managing 200+ brands. If you're scaling a team, I can build the playbook your people actually use.
Drive external traffic from Google Shopping and Search directly to your Amazon listing — accelerating rank velocity and BSR during launch. A lever most sellers ignore.
From running up to $500K/month in ad budgets to launching my own brand — these are the kind of outcomes I deliver.
Before I touch anything, I do a full account review — campaign structure, keyword coverage, bidding logic, and listing conversion. I need to know what's broken before I can fix it.
I document the approach — what we're optimising for, which campaigns get rebuilt, what targets we're aiming at. You approve it. No surprises.
I run the work and send a weekly report: what moved, why, and what's next. Short. Clear. Data-backed. I don't write essays — I show results.
30 minutes once a month to align on priorities, review performance, and plan the next phase. You stay in control without being in the weeds.
I've spent 7+ years deep in Amazon PPC — managing campaigns across US, Canada, UK, EU, and Australia for 200+ brands, then building and launching my own brand from scratch.
That's the part most consultants don't have: I've been the seller. I know what it feels like to watch ACoS creep up at 2am and need to know why. I've done the keyword research, written the listings, visited the factory, fixed the supply chain.
Beyond Amazon's ad console, I also run Google Ads campaigns targeted at Amazon product pages — an underused launch lever that drives external traffic, lifts BSR, and signals to Amazon's algorithm. Most PPC managers don't touch it. I do.
I work with a small number of clients at a time. That's intentional. You get my actual attention — not an account manager who started last month.
Not hypotheticals. These are actual results from brands I've managed — with screenshots from Seller Central to back them up.
Restructured campaigns, cut wasteful spend, rebuilt listings. Revenue went from $70K to $124K month-over-month.
Identified an unmet niche, designed the first 3D bear in the category from scratch, launched and managed PPC to $27K net profit.
Partner was stuck in a cycle of rising ad budgets with flat margins. Restructured campaigns, cut waste, rebuilt targeting — profit hit $5,600/month by May.
Pet brand with flat margins despite solid revenue. Fixed the main image, tightened PPC, and profit more than doubled — without increasing ad spend.
Tell me about your brand, what's not working, and what you're aiming for. I'll tell you if I can help.
levan@levanrurua.com Book a free 30-min callUsually responds within 24 hours. Remote-only.
